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Color Uncovered: A New Exploratorium iPad App Launches

For Immediate Release:
October 18, 2011

Media Available
Jenny Slafkosky (415) 528-4367

Color Uncovered: A New Exploratorium iPad App Launches

October 2011

When is yellow yellower than yellow? What color is a whisper? What's missing from the palette of Renaissance painters?

The Exploratorium’s Online Engagement group has launched its first iPad app, Color Uncovered, an interactive digital book, now available free of charge, in Apple’s iTunes Store:  http://itunes.apple.com/us/app/color-uncovered/id470299591?ls=1&mt=8

At the Exploratorium, visitors get to have hands-on experience with real things as a way to better understand phenomena. That same hands-on experience has been built into this app. In several of its explorations, people can add simple items found at home – a CD case, a drop of water, and a piece of paper – to the app and can have hands-on experiences, for example exploring how an iPad and other devices create color. All the phenomena presented are authentic; nothing has been digitally manipulated.

Color Uncovered features a wide spectrum of interesting color-related topics, and asks: Can you see a blue square that isn’t there? Can you colorize a photo using just your eyes? Why shouldn’t you let your dog drive (beyond the obvious reasons)? And, are salmon always salmon-colored and oranges always orange?  You’ll never look at color the same way again.

Hours of Operation & New Evening Hours
Tuesday-Sunday 10am-5pm;  every Thursday evening adults only (ages 18 and up) 6pm-10pm.

$29 for adults, with lower rates for SF Bay Area residents, youth, seniors, students, teachers and the disabled. Tickets available at the door and advance tickets available online at www.exploratorium.edu/visit/tickets.

Getting Here
The Exploratorium is easily accessible by public transit. Convenient parking is available nearby. For more information, visit www.exploratorium.edu/visit/location-directions

About the Exploratorium
The Exploratorium is the global leader in informal learning, igniting curiosity and inspiring creativity in people of all ages. The world-renowned science museum creates original, interactive exhibits, on display at more than 1,000 science centers, museums and public spaces around the world. Dedicated to education reform in and out of the classroom, the Exploratorium is a premier professional development center for educators and a creator of award-winning educational resources. Since 1969, the Exploratorium has influenced generations of entrepreneurs, artists, scientists, teachers, students, children, museum professionals and everyday doers, reaching nearly 180 million people annually from around the globe. On April 17, 2013, the Exploratorium opened at Pier 15 in the heart of San Francisco's Embarcadero, where it will celebrate a new era of experiences that encourage critical thinking and awaken wonder for generations to come. For more information, visit www.exploratorium.edu/visit.

Pier 15
San Francisco
California 94111
(415) 528-4444 telephone

Contact Us:
Jenny Slafkosky (415) 528-4367