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Shake It Up with Science of Cocktails 2014

For Immediate Release:
November 18, 2013

Media Available
Jenny Slafkosky (415) 528-4367

Shake It Up with Science of Cocktails 2014

Friday, January 24, 2014
8:00-11:30 p.m.
Tickets for Exploratorium’s Fourth Annual Fundraiser Now on Sale

Celebrate the artistry of mixology, shaken with the science behind the craft, at the Exploratorium’s fourth annual Science of Cocktails, Friday, January 24, 2014.  The fundraising event transforms the museum into a laboratory of libations, and gives curious cocktail fans the opportunity to get a brainy buzz all in the good name of supporting the Exploratorium’s education programs.  Pre-sale tickets are available starting today, Monday, November 18, 2013, through December 2, 2013, at www.exploratorium.edu/scienceofcocktails.

Science of Cocktails brings together physicists, master distillers, chemists and acclaimed mixologists for a party that educates as well as entertains. Explore the science behind the age old debate of shaken vs. stirred martinis, learn about the anatomy of a cocktail, or hack swizzle sticks and cocktail umbrellas in our Tinkering Studio, all while conducting your own pseudo-scientific investigation of a roster of surprising cocktails created by master bartenders. Past featured cocktails have ranged from a Fresh Persimmon Pisco Sour to a concoction called the QFF Cocktail, an intriguing combination of quinoa vodka, fig and Fernet. Check www.exploratorium.edu/scienceofcocktails, follow the Exploratorium Lab on Twitter at @Explo_Lab (#SOC14) or visit the Lab’s Facebook page to get the latest info on the event.  

Tickets to Science of Cocktails include open bar, ample hors d'oeuvres, and special activities. VIP ticket holders also receive access to the Top-Shelf VIP Lounge with top-shelf spirits, special molecular mixology demonstrations, and a few surprises.

Pre-sale tickets are available beginning Monday, November 18 through December 2, ($95 general; $160 VIP). After that, tickets will be available at the regular prices until the event sells out, which it does! ($120 general; $185 VIP). To purchase tickets, and check for updates on which celebrity bartenders and local spirit vendor-sponsors will be on hand, visit www.exploratorium.edu/scienceofcocktails.

Science of Cocktails is a project of The Exploratorium Lab. The Lab is the Exploratorium's young professionals group dedicated to nurturing people's curiosity about the world around them and bringing the excitement and wonder of the Exploratorium to a new audience. The Exploratorium Lab offers its members opportunities to interact with the institution from an adult perspective. Cameron Phleger is Chairman of The Exploratorium Lab Board of Directors.

First Republic Bank is Presenting Sponsor for Science of Cocktails. Additional support is provided by the following Media Partners: San Francisco Chronicle and SFGate.com, KFOG 104.5, and ABC-7.

Hours of Operation & New Evening Hours
Tuesday-Sunday 10am-5pm;  every Thursday evening adults only (ages 18 and up) 6pm-10pm.

$29 for adults, with lower rates for SF Bay Area residents, youth, seniors, students, teachers and the disabled. Tickets available at the door and advance tickets available online at www.exploratorium.edu/visit/tickets.

Getting Here
The Exploratorium is easily accessible by public transit. Convenient parking is available nearby. For more information, visit www.exploratorium.edu/visit/location-directions

About the Exploratorium
The Exploratorium is the global leader in informal learning, igniting curiosity and inspiring creativity in people of all ages. The world-renowned science museum creates original, interactive exhibits, on display at more than 1,000 science centers, museums and public spaces around the world. Dedicated to education reform in and out of the classroom, the Exploratorium is a premier professional development center for educators and a creator of award-winning educational resources. Since 1969, the Exploratorium has influenced generations of entrepreneurs, artists, scientists, teachers, students, children, museum professionals and everyday doers, reaching nearly 180 million people annually from around the globe. On April 17, 2013, the Exploratorium opened at Pier 15 in the heart of San Francisco's Embarcadero, where it will celebrate a new era of experiences that encourage critical thinking and awaken wonder for generations to come. For more information, visit www.exploratorium.edu/visit.

Pier 15
San Francisco
California 94111
(415) 528-4444 telephone

Contact Us:
Jenny Slafkosky (415) 528-4367