Julie is responsible for developing comprehensive, integrated expressions of the Exploratorium’s brand. She strategizes and creates marketing plans and campaigns that maximize the museum’s presence locally and globally. She developed marketing campaigns for the Science of Sharing; Strandbeest; Inflatables; Self, Made; and After Dark. Julie also manages a communications department, which includes social media and digital marketing, and oversees Visitor Services operations, including retail, ticketing reservations, and membership marketing and sales. Julie has developed business models and worked with local publishers on Exploratorium publications including The Art of Tinkering, Seeing, and The Art of Curiosity. Prior to joining the Exploratorium in 2010, Julie’s professional experience included Hasbro, the DaMert Company, The Nature Company, and Gap Inc. She holds a BA in philosophy from Sarah Lawrence College and an MBA in sustainable enterprise from Dominican University of California. Abbey, her beloved Hurricane Katrina rescue hound dog, is never far from her side.