• Visit
    • Buy Tickets
    • Calendar
    • After Dark Thursdays
    • Exhibits
    • Artworks on View
    • Getting Here
    • Event Rentals
  • Education
    • Professional Development Programs
    • Tools for Teaching and Learning
    • Learning About Learning
    • Community Programs
    • Educator Newsletter
  • Explore
    • Browse by Subject
    • Activities
    • Video
    • Exhibits
    • Apps
    • Blogs
    • Websites
  • About Us
    • Our Story
    • Partnerships
    • Global Collaborations
    • Explore Our Reach
    • Arts at the Exploratorium
    • Contact Us
  • Join + Support
    • Donate today!
    • Membership
    • Join our donor community
    • Engage your business
    • Attend a fundraiser
    • Explore our reach
    • Thank you to our supporters
    • Host your event
    • Volunteer
  • Store
  • Visit
    • Buy Tickets
    • Frequently Asked Questions
    • Calendar
      • Today
      • This Week
      • After Dark Thursday Nights
      • Arts
      • Conferences
      • Cinema Arts
      • Free and Community Events
      • Fundraising Events
      • Kids + Families
      • Live Webcasts
      • Members
      • Ongoing + Series
      • Special Hours and Open Mondays
      • Private Event Closures
    • Hours
    • Getting Here
    • Museum Map
    • Reduced Rates & Community Day
    • Accessibility
    • Tips for Visiting with Kids
    • How to Exploratorium
    • Exhibits
    • Tactile Dome
    • Artworks on View
    • Cinema Arts
    • Kanbar Forum
    • Black Box
    • Museum Galleries
      • Bernard and Barbro Osher Gallery 1: Human Phenomena
        • Exhibition: Science of Sharing
          • Educator Activities
        • Tactile Dome
          • 1971 Press Release
        • Black Box
        • Curator Statement
      • Gallery 2: Tinkering
        • Curator Statement
      • Bechtel Gallery 3: Seeing and Listening
        • Curator Statement
      • Gallery 4: Living Systems
        • Curator Statement
      • Gallery 5: Outdoor Exhibits
        • Curator Statement
      • Fisher Bay Observatory Gallery 6: Observing Landscapes
        • Wired Pier Environmental Field Station
        • Curator Statement
      • PlayLists
        • All PlayLists
        • A Different Light
        • “We” or “Just Me”?
        • See Yourself in Cells
        • Greatest Hits: Gallery 2
        • Greatest Hits: Gallery 3
        • Greatest Hits: Gallery 4
        • Museum Map
    • Restaurant & Café
    • School Field Trips
      • Getting Here
        • Bus Routes for Field Trips and Other Groups
      • Prices and Discounts
      • Planning Guide
      • Reservations
        • Field Trip Request Form
      • Resources
    • Groups / Tour Operators
      • Group Visit Request Form
    • Event Rentals
      • COVID-Compliant Options
      • Full Facility & Gallery Bundles
      • Fisher Bay Observatory Gallery & Terrace
      • East Gallery
      • Bechtel Central Gallery
      • Osher West Gallery
      • Kanbar Forum
      • Weddings
      • Proms and School Events
      • Daytime Meeting & Event Options
      • Happy Hour on the Water
      • Rentals FAQ
      • Event Planning Resources
      • Rental Request Form
      • Download Brochure (pdf)
    • Exploratorium Store
    • Contact Us
    • Español
    • 繁體中文
    • 简体中文
    • 한국어
    • Français
    • Deutsch
    • Português
    • 日本語
  • Education
    • Professional Development Programs
      • Teacher Institute
        • About the Teacher Institute
        • Summer Institute for Teachers
        • Teacher Induction Program
        • Leadership Program
        • Teacher Institute Research
        • CA NGSS STEM Conferences
          • NGSS STEM Conference 2020
        • Science Snacks
          • Browse by Subject
          • Special Collections
          • Science Snacks A-Z
          • NGSS Planning Tools
          • Frequently Asked Questions
        • Digital Teaching Boxes
        • Meet the Teacher Institute Staff
        • Resources for Supporting Science Teachers
      • Institute for Inquiry
        • What Is Inquiry?
        • Inquiry-based Science and English Language Development
          • Educators Guide
            • Conceptual Overview
              • Science Talk
              • Science Writing
            • Classroom Video Gallery
              • Magnet Investigation
              • Snail Investigation
            • Teacher Professional Development
            • Project Studies
            • Acknowledgments
          • Conference: Exploring Science and English Language Development
            • Interviews with Participants
            • Plenary Sessions
            • Synthesis, Documentation, and Resources
        • Workshops
          • Participant Portal
          • Fundamentals of Inquiry
            • Summary Schedule
          • BaySci Science Champions Academy
          • Facilitators Guides
          • Commissioned Workshops
        • Resource Library
        • Meet the IFI Staff
      • Resources for California Educators
      • K-12 Science Leader Network
      • Resources for Supporting Science Teachers
      • Field Trip Explainer Program
    • Tools for Teaching and Learning
      • Learning Toolbox
      • Science Snacks
      • Digital Teaching Boxes
      • Science Activities
      • Tinkering Projects
      • Videos
      • Exhibits
      • Publications
      • Apps
      • Educator Newsletter
      • Exploratorium Websites
    • Educator Newsletter
    • Advancing Ideas about Learning
      • Visitor Research and Evaluation
        • What we do
        • Reports & Publications
        • Projects
        • Who we are
      • Center for Informal Learning in Schools
    • Community Programs
      • High School Explainer Program
      • Xtech
      • Community Educational Engagement
      • California Tinkering Afterschool Network
        • About
        • Partners
        • Resources
        • News & Updates
        • Further Reading
  • Explore
    • Browse by Subject
      • Arts
      • Astronomy & Space Sciences
        • Planetary Science
        • Space Exploration
      • Biology
        • Anatomy & Physiology
        • Ecology
        • Evolution
        • Genetics
        • Molecular & Cellular Biology
        • Neuroscience
      • Chemistry
        • Combining Matter
        • Food & Cooking
        • Materials & Matter
        • States of Matter
      • Data
        • Data Collection & Analysis
        • Modeling & Simulations
        • Visualization
      • Earth Science
        • Atmosphere
        • Geology
        • Oceans & Water
      • Engineering & Technology
        • Design & Tinkering
        • Real-World Problems & Solutions
      • Environmental Science
        • Global Systems & Cycles
        • Human Impacts
      • History
      • Mathematics
      • Nature of Science
        • Measurement
        • Science as a Process
        • Size & Scale
        • Time
      • Perception
        • Light, Color & Seeing
        • Listening & Hearing
        • Optical Illusions
        • Scent, Smell & Taste
        • Tactile & Touch
      • Physics
        • Electricity & Magnetism
        • Energy
        • Heat & Temperature
        • Light
        • Mechanics
        • Quantum
        • Sound
        • Waves
      • Social Science
        • Culture
        • Language
        • Psychology
        • Sociology
    • Browse by Content Type
      • Activities
      • Blogs
      • Exhibits
      • Video
      • Websites
      • Apps
        • Total Solar Eclipse
  • About Us
    • Contact Info
    • Our Story
    • Our History
      • 50 Years 1969–2019
    • Fact Sheet
    • Impact Report
    • Awards
    • Arts at the Exploratorium
      • Artworks on View
      • Artist-in-Residence Program
      • Cinema Arts
        • History and Collection
        • Cinema Artists-in-Residence
        • Resources and Collaborating Organizations
        • Kanbar Forum
      • Center for Art & Inquiry
        • Begin Here
          • Lessons
            • Bob Miller/Light Walk
            • Ruth Asawa/Milk Carton Sculpture
          • Workshops
      • Resonance
        • About the Series
        • See & Hear
        • Past Seasons
      • Over the Water
      • Black Box
      • Upcoming Events
      • Temporary Exhibitions
      • Arts Program Staff
      • Arts Committee and Advisers
    • Newsletter
    • Educator Newsletter
    • Press Office
    • Senior Leadership
    • Board of Trustees
    • Board of Trustees Alumni
    • Staff Scientists
    • Staff Artists
    • Partnerships
      • Building Global Connections
        • Global Collaborations
          • Projects
          • Approach
          • People
          • Impact
      • Partnering with Science Agencies
        • NASA
        • NOAA
      • Partnering with Educational Institutions
      • Osher Fellows
    • Exhibit Making
    • Institute for Inquiry
    • Teacher Institute
    • Online Engagement
    • Explainer Programs
    • Studio for Public Spaces
    • Job Opportunities
    • Become a Volunteer
    • Follow & Share
    • FY20 Audit Report
    • 990 FY19 Tax Return
    • Use Policy
      • Privacy Policy
      • Intellectual Property Policy
  • Join + Support
    • Donate today!
    • Membership
      • Membership FAQ
      • Member Benefits
      • After Dark Membership
      • Member Events
      • May Is for Members
    • Join our donor community
    • Engage your business
      • Corporate Membership
      • Luminary Partnerships
    • Attend a fundraiser
      • Wonder Funday
      • Science of Cocktails
      • Party at the Piers
        • Event Leadership and Host Committee
    • Explore our reach
    • Thank you to our supporters
    • Volunteer
      • Benefits
      • How to Apply
      • Application for Corporate Groups
      • Application for Internships
      • Application for Professional Societies
      • Application for School Groups & Clubs
      • Our Contract
      • Application for Individuals
      • Opportunities
  • Press Office
    • Press Releases
    • News Coverage
    • Events Calendar
    • Fact Sheet
    • Photographs
    • Press Video
    • Press Kits
    • Press Visits
    • Exploratorium Logos
    • Recent Awards
    • Praise for the Exploratorium
    • Join Our Press List
  • Store
 

Learn with us online while the Exploratorium is temporarily closed. You can help us reopen—donate today.

Exploratorium
Exploratorium
  • Visit
    • Buy Tickets
    • Calendar
    • After Dark Thursdays
    • Exhibits
    • Artworks on View
    • Getting Here
    • Event Rentals
  • Education
    • Professional Development Programs
    • Tools for Teaching and Learning
    • Learning About Learning
    • Community Programs
    • Educator Newsletter
  • Explore
    • Browse by Subject
    • Activities
    • Video
    • Exhibits
    • Apps
    • Blogs
    • Websites
  • About Us
    • Our Story
    • Partnerships
    • Global Collaborations
    • Explore Our Reach
    • Arts at the Exploratorium
    • Contact Us
  • Join + Support
    • Donate today!
    • Membership
    • Join our donor community
    • Engage your business
    • Attend a fundraiser
    • Explore our reach
    • Thank you to our supporters
    • Host your event
    • Volunteer
  • Store

Out of Sight, Top of Mind

by Exploratorium Staff • June 4, 2015

  • Facebook logo
  • Reddit logo
  • Twitter logo


The murky territory of memory isn’t as ambiguous as you may think. Research led by MIT’s Aude Oliva shows that how memorable a photo is can be quantified and even predicted. (Dillon Lee/Exploratorium)

 

Think about the last time you flipped through a magazine, or scrolled through Facebook. Can you remember the photos you saw? If you saw the images again, would you know it? Chances are, some of the photos stuck more than others — but probably not the ones you’d expect.

“When it comes to memory, we found that there is this dissociation between what we find beautiful and interesting and what we will actually, truly remember,” said Aude Oliva, a cognitive scientist at MIT and an Exploratorium Osher Fellow. Oliva, who is also the scientist behind this optical illusion, visited the Exploratorium in May and gave a talk during an evening program focused on photography.

Oliva’s research team is working to understand and unlock how memory works. By putting thousands of people to the test, or rather, the Visual Memory Game, Oliva’s team has been able to study what kinds of images we’re likely to remember and what kinds we’re all but certain to forget.

The Visual Memory Game worked by giving participants “a sequence of images, each of which was displayed for 1 second, with a 1.4 second gap in between image presentations,” according to the team’s report. “Their task was to press the space bar whenever they saw an identical repeat of an image at any time during the sequence.”

The results were consistent: participants across the board remembered some photos, and forgot others. That consistency led to the creation of a predictive algorithm and interactive website: in goes the image, out comes the memorability score.   

Speaking to a crowd of more than 150 in the Exploratorium’s Kanbar Forum, Oliva conducted an augmented version of the Visual Memory Game by asking the audience to clap every time they saw a photo repeat in a long string of images.

In the beginning, it was easy: the claps came fairly consistently and the audience was largely in sync. But everything changed when Oliva began flipping through the no man’s land of patterns and textures.

The audience (this writer included) started to lose it. The unison clapping of the auditorium began sounding like popcorn. 

The reason, Oliva said, is because the photos were literally meaningless: blurs of blues and greens followed by more blurs of blues and greens that had no semantic meaning, nothing for the audience to grasp onto. And the brain can’t remember “nothing”; memory needs meaning.

“We did not evolve as a species to look at photos,” Oliva said. “We evolved as a species to go through the world.”

That means the brain is wired to remember things that are important, novel, or even dangerous. While there isn’t a formula for taking the perfectly memorable photo, there are several factors that help, such as having one point of focus or some sort of movement.

The memorability of the photo increases when it shows movement that is about to happen rather than a completed movement. Imagine a photo of a runner handing off a baton, and another photo of a runner holding one: it’s the hand-off that’s more memorable than the hold.

“We think in 3D and we think in time. We imagine the motion,” Oliva said. “If we are given half of the motion, we finish it up.”

While Oliva’s studies on memorability are a marketing director’s dream (who doesn’t want to have the most memorable ad campaign in town?), they also lend themselves to creating better mnemonic devices for learning and treatments for diseases that affect the brain. The latter is what motivates Oliva, whose grandmother died of Alzheimer’s disease.  

So far, modern medicine can’t catch Alzheimer’s early enough to stop it; by the time the diagnosis comes, the disease has taken root. That’s where Oliva said her research may be able to help: If a person can’t remember photos that are consistently memorable to a wide range of other people, that can be an early indicator something might be wrong with that person’s memory. And an early indicator could mean the difference between losing your memory and keeping it.

“How can you stop Alzheimer’s?” she said. “By stopping it early.”

tags: mind, memory, cognitive science, neuroscience, MIT, photography, visual memory, osher, osher fellow, after dark, lecture, presentation, Research

  • Blogs Home
  • Spectrum
    • Arts
    • Behind the Scenes
    • News
    • Education
    • Community & Collaborations
    • Science
  • Eclipse
  • Studio for Public Spaces
  • Tangents
  • Resonance See & Hear Blog
  • Fabricated Realities
  • Tinkering Studio: Sketchpad
  • Exploratorium on Tumblr

Recent Tags


Recent Contributors

  • Mary Miller
  • Heike Winterheld
  • Paul Dancstep
  • Exploratorium Staff
Exploratorium
Visit
Join
Give

Pier 15
(Embarcadero at Green Street)
San Francisco, CA 94111
(415) 528-4444

Contact Us

  • Plan Your Visit
  • Buy Tickets
  • Hours
  • Getting Here
  • Calendar
  • Tactile Dome
  • Store
  • About Us
  • Become a Member
  • Donate
  • Event Rentals
  • Jobs
  • Volunteer
  • Press Office

Get at-home activities and learning tools delivered straight to your inbox

© 2020 Exploratorium | Terms of Service | Privacy Policy | Your California Privacy Rights |