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How free is your choice? Do you follow the rules or subvert them when you can? Learn about how peer groups, authority figures, and forms of persuasion can determine whether you’ll follow the flock or buck the trend
As our nation prepares for a major election, After Dark takes a month-long look at some key factors that influence personal and collective decision making—and the effect these influences have on the democratic process.
This program features:
Power of a (Bogus) Uniform
When do people follow directions or comply with a request, and when do they not? Which factors influence their decision? We videotaped an experiment on the San Francisco waterfront to find out.
Why Do You Do? with Heike Winterheld
Check out a conversation about how our choices can be influenced by peers and authority. Heike Winterheld is the Program Director of Social Sciences at Exploratorium and directed the social research and advising for Middle Ground, a public space installation at the main branch of the San Francisco Public Library.
Vote? Yes! with Emily Lee and Charlotte Hill
Not all people who can vote do vote. What are the barriers to ensuring that as many people vote as possible, and what are the strategies that encourage people to vote? Gain some insight into increasing voter turnout with this conversation between grassroots organizer Emily Lee and researcher Charlotte Hill.
The Effects of Others
Don’t you want to read this essay about social influences?
Don’t Push This Button
Whatever you do, don't click the yellow button on the photo.