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As our nation prepares for a major election, After Dark takes a month-long look at some key factors that influence personal and collective decision making—and the effect these influences have on the democratic process.
Uncertainty: it’s certainly uncomfortable. It’s also unavoidable in any election. How can we incorporate an understanding of uncertainty into an informed decision-making process, and how can uncertainty be effectively communicated by those constructing polls and data analysis? While nothing is certain, after this After Dark, you may be a bit more comfortable knowing what you can’t know.
This program features:
How to Communicate Uncertainty in Forecasts with Jessica Hullman
Jessica Hullman is an associate professor at Northwestern with a joint appointment in computer science and journalism, and the co-director of the MU Collective. The goal of her research is to develop user interface tools and methods to help more people make sense of complex information, and in particular to reason about uncertainty as they use data.
Understanding Election Polls with Courtney Kennedy
Courtney Kennedy is the director of survey research at the Pew Research Center, where she serves as chief survey methodologist, providing guidance on all the center's research and leading its methodology work.